Nguyen, Thuy D.; Chou, Shih Yung; Blankson, Charles; … - In: Journal of Product & Brand Management 29 (2019) 1, pp. 15-30
Purpose: This paper aims to offer a systematic view of religious consumption and its iterative influences on consumers, as well as their differences in attitudes, values and behaviors. Design/methodology/approach: Using a mixed-method approach – both qualitative and quantitative – the study...