individual investors in the brand's corporate parent. A survey of over 500 individual investors revealed that individual … investors do tend to buy brands from companies in which they hold stock, and investors may buy stock in a company because they … have experience with the brand. In contrast with brand loyalty, where consumers will not buy competitive offerings …

interest derived from the marketing and psychology literature. Findings – Investors, as consumers, favor price‐ends of 0 and 5 …Purpose – The paper seeks to show that marketing and psychology literature can shed light on why investors exhibit … preferences for certain price ends. The perspective adopted is that the stock market is a marketplace in which investors, as …

Usually price information is presented as arabic numerals and consumers’ brand selections often involve comparative … judgments of product prices. One important issue concerns whether consumers process price information in a similar way to that …

Research evidence has demonstrated that consumers often may rely on non‐conscious, automatic processing of price …

that consumers’ attitudes toward sponsors are comprised of associations other than the sponsor‐event association. While …

this strategy has been popular is the fact that it decreases the risk of failure of new products, because consumers …

This paper has three objectives. First, we develop an equilibrium pricing model in which consumers have incomplete … uninformed consumers. Furthermore, prices of any given brand can vary geographically across retail outlets. We show that previous … models are special cases of our model. Specifically, the hedonic regression model assumes that consumers have full …

consumers' positive response towards exaggerated or implausible claims. This paper examines the moderating roles of a contextual …

previous studies that had used student samples, the present study used a sample of actual consumers from an Australian state … sample of Australian consumers.  …