Lin, Jialing (Catherine); Zhou, Zhimin; Leckie, Civilai - In: Journal of Product & Brand Management 30 (2020) 8, pp. 1148-1161
Purpose: This study aims to empirically investigate how green transparency and green competence enhancement can promote consumer behavioral outcomes (i.e. green brand loyalty and resistance to negative information regarding green brands) through green brand attachment (i.e., self–green brand...