Huck, Steffen; Rasul, Imran - In: Journal of Public Economics 95 (2011) 5-6, pp. 351-362
We present evidence from a natural field experiment designed to shed light on the efficacy of fundraising schemes in which donations are matched by a lead donor. In conjunction with the Bavarian State Opera House, we mailed 14,000 regular opera attendees a letter describing a charitable...