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Persistent link: https://www.econbiz.de/10005331355
One commonly used strategy in charitable fundraising is sharing names and contact information of donors between organizations, even those whose missions are unrelated. The efficacy of this practice hinges on the existence of "giving types," that is, a positive correlation at the individual level...
Persistent link: https://www.econbiz.de/10009023657
One commonly used strategy in charitable fundraising is sharing names and contact information of donors between organizations, even those whose missions are unrelated. The efficacy of this practice hinges on the existence of “giving types,” that is, a positive correlation at the individual...
Persistent link: https://www.econbiz.de/10011056204