Okoruwa, A. Ason; Nourse, Hugh O.; Terza, Joseph V. - In: Journal of Real Estate Research 9 (1994) 1, pp. 85-98
The projection of total retail sales for a shopping center development is of critical importance in its valuation, in the making of investment decisions by investors, and to the retail merchants who must make location decisions. In this study, we apply the Poisson Gravity Model to forecast the...