Gwin, Carl R.; Ong, Seow-Eng; Gwin, Carol F. - In: Journal of Real Estate Research 24 (2002) 1, pp. 27-46
Sellers and brokers may differ in preferred timing of costly promotion. Sellers with holding costs are anxious to sell. Sellers with showing costs want a slower approach. We find a standard listing contract where the broker chooses promotion timing can be efficient if sellers have no significant...