Aduloju, S.A.; Odugbesan, A.O.; Oke, S.A. - In: Journal of Risk Finance 10 (2009) May, pp. 210-227
Purpose – Characterized by declining goodwill and exemplified sharp drop in gross premium, the Nigerian insurance … insurance industry. Consequently, the purpose of this paper is to examine the impact of advertising on sales of insurance …, interviews, and field observation as major research instruments. A total of 71 insurance companies in Nigeria, which represent …