Li, Shu; Su, Yin; Sun, Yan - In: Journal of Risk Research 13 (2010) 6, pp. 781-787
An interesting phenomenon, which we dub the 'pseudo-immediacy effect', was detected in intertemporal choices. The majority of our participants preferred the smaller but sooner (SS) outcome to the larger but later (LL) outcome when a pseudo-immediacy reward was framed, but a higher proportion of...