Samsami, Mahsa; Wagner, Ralf - In: Journal of Risk and Financial Management 14 (2021) 7, pp. 1-19
Ignoring endogeneity when assessing investors' decisions carries the risk of biased estimates for the influence of exogeneous marketing variables. This study shows how to overcome this challenge by using Pólya trees in the quantification of impacts on investors' decisions. A total of 2255...