Johannesson, Magnus; Johansson, Per-Olov; O'Conor, Richard M - In: Journal of Risk and Uncertainty 13 (1996) 3, pp. 263-75
In this study, one group of respondents is offered to purchase a safety device to be installed in their cars, while another group is offered a public safety program (improved road quality) which results in the same size risk reduction. In terms of the value of a statistical life, our results are...