by outlining a customer‐based approach to service. The customer's logic is examined in‐depth as being the foundation of a … customer‐dominant (CD) marketing and business logic. Design/methodology/approach – The authors argue that both the goods‐ and … service‐dominant logic are provider‐dominant. Contrasting the provider‐dominant logic with CD logic, the paper examines the …

Purpose – This article seeks to advance a novel service network perspective, based on the service‐dominant logic …, designated as service‐dominant networks (SDN). Design/methodology/approach – Service‐dominant logic components serve to build and … unaddressed features. According to the service‐dominant logic, components only become resources when they are integrated; thus …