Wirtz, Jochen; Tuzovic, Sven; G. Kuppelwieser, Volker - In: Journal of Service Management 25 (2014) 2, pp. 171-194
Purpose – The purpose of this paper is to explore the role of marketing in today's enterprises and examines the antecedents of the marketing department's influence and its relationship with market orientation and firm performance. Design/methodology/approach – Data were collected from the...