Gebauer, Heiko; Ren, Guang‐Jie; Valtakoski, Aku; … - In: Journal of Service Management 23 (2012) 1, pp. 120-136
Purpose – The purpose of this paper is to provide a review of key research contributions on the topic of service strategies in manufacturing by focusing on descriptions of the phenomenon and theoretical explanations of its evolution and financial consequences. Design/methodology/approach – A...