Mulcahy, Rory Francis; Zainuddin, Nadia; … - In: Journal of Service Management 32 (2020) 2, pp. 218-245
Purpose: This study aims to investigate the use of gamification and serious games as transformative technologies that encourage health and well-being behaviors. The purpose of this paper is to investigate the transformative value that can be created by gamified apps and serious games and the...
