Purpose: The purpose of this article was to provide an outline of the citation practices of “Evolving to a new dominant logic for marketing” by Vargo and Lusch (2004) to identify and discuss the most prominent research topics in which citations were used and to suggest future research based...

Purpose – The purpose of this paper is to analyse value co-creation in the context of ethical consumption by extending the focus to customers and their relational contexts. The paper unravels the core mechanism of the entire process of value co-creation in ethical consumption by drawing from...

Purpose The purpose of this paper is to contribute to the interdisciplinary debate promoted by service research community by establishing the conceptual frame within which different perspectives addressing systemic and multifaceted approaches to innovation are framed. Growing research interest...