experiences, and show how such experiences emerge from socially constructed brand engagement practices using the co … provide conceptual clarity in relation to the nature of brand engagement practices, brand experiences, and value-in-use, and … by broader socially constructed engagement practices.  …

proposing matching practices for service marketing managers to channel and foster customer experiences in customer journeys … customer experience in a simple yet multidimensional fashion and offers managerial practices to foster the customer … practices (urgent patchwork, restoring, activating and stimulating desire, bolstering and safeguarding appreciation …

service design. Specifically, the focus is on organisational capabilities, interactive practices and individual abilities as … experiences. The service design CPA consists of six illustrative constellations of service design capabilities, practices and … interactive practices should be optimised and synchronised across specific CPA constellations. Originality/value This paper …