Bhuian, Shahid N. - In: Journal of Services Marketing 11 (1997) 5, pp. 317-328
Examines market orientation and its relationship with return on asset (ROA), return on equity (ROE), and sales‐per‐employee within a novel context, banks in Saudi Arabia. Toward this end, a sample of 92 bank managers was investigated. Findings indicate that banks in Saudi Arabia are...
