Azzari, Courtney Nations; Mitchell, Natalie A.; Dadzie, … - In: Journal of Services Marketing 35 (2021) 6, pp. 722-739
Purpose: The purpose of this paper is to explore the role of service flexibility in addressing consumer vulnerability for chronically-traumatized consumers within the funerary context. Design/methodology/approach: Using phenomenological philosophy and a grounded approach, data was collected and...