De Sordi, José Osvaldo; Nelson, Reed Elliot; Meireles, … - In: Journal of Small Business and Enterprise Development 29 (2021) 1, pp. 18-46
Purpose: The purpose of this paper is to make available an artifact that helps entrepreneurs and managers to recognize the diversity of creative logics centered on resources that are already available to the organization, presenting it as a tool to support the expansion of the product and...