Purpose – The purpose of this paper is to detail the rationale for, and development of, the Export Marketing Profiling System; a methodology for profiling and benchmarking the capabilities of small and medium‐sized enterprises (SMEs) to compete internationally. Design/methodology/approach...

The response or non‐response of small businesses to change is an important area of study. Environmental analysis is a crucial corollary to business development and growth. However, experience of small firms has indicated that the managers of such enterprises may become myopic in relation to...