Purpose The purpose of this paper is to learn how strategic hybrid orientation – constructed from brand and market orientations – is related to the brand awareness, brand credibility, and financial performance of business-to-business (B2B) small- and medium-sized enterprises (SMEs)....

Purpose – The purpose of this research is to analyze the development of high‐tech international new ventures as an acting process by individuals in relationship networks. Design/methodology/approach – The study cross‐fertilizes research on internationalization of international new...