Candelo, Elena; Casalegno, Cecilia Giuliana; Civera, Chiara - In: Journal of Strategy and Management 15 (2021) 3, pp. 397-415
Purpose: Digital transformation has had controversial impacts on the way small retailers and stakeholders interact, make decisions, and jointly create value while also transforming the nature of relationships. This paper examines the enabling factors of digital transformation in the small...