Purpose – The purpose of this paper is to present the views of Rod Aldridge OBE on building the strategy of a FTSE 100 company. Design/methodology/approach – The paper takes the form of an interview. Findings – The interview with Rod Aldridge brings to life a number of key strategy...

Purpose – The purpose of this paper is to demonstrate how key strategic decisions are made in practice at a successful FTSE 100 company. Design/methodology/approach – The paper is based on semi‐structured interview with the Chief Executive of BP, Dr Tony Hayward. Dr Hayward has introduced...

Purpose – The past 25 years have witnessed a dramatic rise in the dominance of big‐box retailers in the global retail sector and the decline of small retailers. The purpose of this paper is to explore how the intensity of competition with big box retailers moderates the relationship of...

Purpose – Dynamic capabilities approach, having roots in evolutionary economics, has recently become popular also among strategic management researchers. However, the dynamic capabilities construct has been criticised for being too confusing and abstract. The purpose of this paper is to tackle...

Purpose – The purpose of this paper is to develop a new method that allows corporate strategists to scan for profitable growth opportunities by extending the firm's product offering to new (foreign) markets. Design/methodology/approach – The methodology consists of developing and applying a...