Should Multinationals be wary of the threat to their brand equity posed by their distributors, suppliers, advertising agencies or alliance partners? The firm's own corporate communication actions often create sufficient problems, if they are left unchecked. Now, the spectrum is raised regarding...

Economic and relational equity in global inter-organizational relationships can be enhanced if partners correctly attribute the cause of noncooperative incidents and employ appropriate response strategies. Integrating attribution theory, national character theory and elements of the...

Effective communication between international business partners is critical for global success. Underlying national and organizational cultural differences in international business relationships creates hurdles to effective communication, hindering performance. To assist managers in...

Dynamic changes in the global marketplace have increased opportunities for marketing strategy standardization due to the convergence of cross-national market segments. An oversimplified understanding of the complexities of this convergence could lead to ineffective global marketing strategy...

Firm success is dependent, to a degree, on a marketing manager's ability to develop social capital within the firm's global network. A model is developed employing individual social capital (both internal and external) as the foundation for three types of firm level social capital (i.e.,...

Technology transfer from multinational corporations to local subsidiaries is essential for successful local market operations. In this study, the environment-strategy-performance framework is used to investigate the effects of market and cultural environmental factors on international technology...

This study addresses how buyers organize their offshore outsourcing new product development relationships. Building on transaction cost economics and resource dependence theories, we propose a model of the influence of key new product development offshore outsourcing factors on two important...

This study examines whether marketing capabilities consistently mediate intangible capital on performance across institutional environments. A partial test of resource-advantage theory is conducted, examining the relationship between four intangible capital elements on marketing capabilities and...

Gaining access to financial resources is a key condition for export success. This study employs the concept of ideal profile and examines exporter strategic orientation, past performance, and resource allocation in relation to gaining access to export lending. Results, derived from data from...