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It is generally understood that firm strategy is linked to both internal firm resources and external, competitive industry forces. More recently, studies have suggested that firm strategy is also influenced by the formal and informal institutions of the institutional environment. Culture and...
Persistent link: https://www.econbiz.de/10010931605
Managers have found strategic alliances to be useful in entering international markets. Nonetheless, recent history suggests that international strategic alliances have a high likelihood of failure. To decrease this probability, managers must prepare their firm to collaborate. This requires...
Persistent link: https://www.econbiz.de/10009201732