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In this study, we draw on industrial organization and institutional research to explore the relationship between market convergence and standardization of advertising programs. We argue that environmental isomorphism, which maintains that the external market environment is a principal driver of...
Persistent link: https://www.econbiz.de/10009201599
The 1990s witnessed a boom in foreign direct investment (FDI) in infrastructure sectors in developing countries, which was surprising for at least two reasons. First, infrastructure sectors, unlike manufacturing, suffer from the "market failure" problem, and the solution to that...
Persistent link: https://www.econbiz.de/10009201716
In this paper, we review and critique two prominent theories in the international business and international economics literatures regarding the role of multinational enterprises (MNEs) in host country development: the "spillovers" perspective on the impact of MNE investment in host countries...
Persistent link: https://www.econbiz.de/10009201722
Services offshoring has become an important source of investment and development in many emerging economies. While much attention has been paid to companies' use of services offshoring to lower costs, not all of these offshoring activities have yielded the anticipated results. Thus, the choice...
Persistent link: https://www.econbiz.de/10009201746
The challenge of global talent management is critical to firm success. Even with the global economic slowdown of 2008 and 2009, there are continuing challenges in attracting, managing, and retaining talent, especially in the developing regions of the world where economic activity has outpaced...
Persistent link: https://www.econbiz.de/10009201950