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~isPartOf:"Journal of advertising"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Theorie"
~subject:"Werbung"
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Consumer behaviour
640
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73
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Eisend, Martin
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Journal of advertising
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
160
International journal of advertising : the review of marketing communications
125
NBER working paper series
110
Working paper / National Bureau of Economic Research, Inc.
107
Journal of marketing communications
98
NBER Working Paper
98
Management science : journal of the Institute for Operations Research and the Management Sciences
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
88
Discussion paper / Centre for Economic Policy Research
81
Journal of advertising research
76
International journal of advertising : the quarterly review of marketing communications
73
Europäische Hochschulschriften / 5
69
International journal of industrial organization
67
European journal of operational research : EJOR
66
SpringerLink / Bücher
65
Economics letters
61
Gabler Edition Wissenschaft
60
Journal of economic psychology : research in economic psychology and behavioral economics
59
Journal of economic behavior & organization : JEBO
55
CESifo working papers
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of promotion management : innovations in planning and applied research
50
Psychology & marketing
50
Journal of promotion management : JPM
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of marketing research : JMR
45
The American economic review
43
Journal of advertising : official publication of the American Academy of Advertising
42
Marketing letters : a journal of research in marketing
42
International journal of internet marketing and advertising : IJIMA
41
Discussion paper / Tinbergen Institute
40
Discussion papers / CEPR
40
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
39
Marketing : ZFP ; journal of research and management
39
European journal of marketing : EJM
37
International journal of production economics
37
Working paper
37
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ECONIS (ZBW)
101
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1
Parity product features can enhance or dilute
brand
evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
2
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Saved in:
3
Consumer information search revisited : theory and empirical analysis
Moorthy, Shyamala
- In:
Journal of consumer research : JCR ; an …
23
(
1997
)
4
,
pp. 263-277
Persistent link: https://www.econbiz.de/10001217895
Saved in:
4
Memory factors in advertising : the effect of advertising retrieval cues on
brand
evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
5
When
brand
logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
6
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in
brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
7
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
8
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
9
Heading the right way? : the influence of motion direction in advertising on
brand
trust
Monahan, Lisa
;
Romero, Marisabel
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10012260468
Saved in:
10
Crafting extraordinary stories : decoding luxury
brand
communications
Gurzki, Hannes
;
Schlatter, Nadia
;
Woisetschläger, David
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10012201471
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