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A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler; Haley, Eric John; Flint, Daniel J. - In: Journal of advertising 50 (2021) 5, pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
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Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin; Ball, Jennifer Gerard - In: Journal of advertising 50 (2021) 5, pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
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Foreign Counterfeiting of Status Goods
Grossman, Gene M.; Shapiro, Carl - 2021
merchandise of similar quality suggests that they value the prestige, or status, associated with brand-name trademarks … with a given label. But counterfeits allow consumers to unbundle the status and quality attributes of the brand …
Persistent link: https://www.econbiz.de/10013236826
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Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.; Schau, Hope Jensen - In: Journal of advertising 50 (2021) 3, pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
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Heading the right way? : the influence of motion direction in advertising on brand trust
Monahan, Lisa; Romero, Marisabel - In: Journal of advertising 49 (2020) 3, pp. 250-269
Persistent link: https://www.econbiz.de/10012260468
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Crafting extraordinary stories : decoding luxury brand communications
Gurzki, Hannes; Schlatter, Nadia; Woisetschläger, David - In: Journal of advertising 48 (2019) 4, pp. 401-414
Persistent link: https://www.econbiz.de/10012201471
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Sounds of green : how brand name sounds metaphorically convey environmental friendliness
Joshi, Pradnya; Kronrod, Ann - In: Journal of advertising 49 (2020) 1, pp. 61-77
Persistent link: https://www.econbiz.de/10012201581
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Making ads stick : role of metaphors in improving advertising memory
Beard, Elizabeth; Henninger, Nicole M.; Venkatraman, Vinod - In: Journal of advertising 53 (2024) 1, pp. 86-103
Persistent link: https://www.econbiz.de/10014575205
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Introducing a model of automated brand-generated content in an era of computational advertising
Noort, Guda van; Himelboim, Itai; Martin, Jolie; … - In: Journal of advertising 49 (2020) 4, pp. 411-427
Persistent link: https://www.econbiz.de/10012313116
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Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic brand appeals and gender
Puzakova, Marina; Kwak, Hyokjin - In: Journal of advertising 52 (2023) 1, pp. 94-114
Persistent link: https://www.econbiz.de/10014233767