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~isPartOf:"Journal of advertising"
~person:"Cohen, Justin"
~person:"Lindstrøm, Martin"
~person:"Taylor, Charles Raymond"
~subject:"Werbung"
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Cohen, Justin
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Journal of advertising
AMS review : official publication of the Academy of Marketing Science
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander
;
Raithel, Sascha
;
Taylor, Charles Raymond
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
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