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~isPartOf:"Journal of advertising"
~subject:"Theorie"
~subject:"Werbewirkung"
~subject:"Werbung"
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Theorie
Werbewirkung
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Consumer behaviour
59
Konsumentenverhalten
59
Advertising
54
Brand
21
Markenartikel
21
Advertising effects
9
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5
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5
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56
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Eisend, Martin
4
Chen, Huan
2
Lee, Mi Hyun
2
Mathmann, Frank
2
Rößner, Anna
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Schau, Hope Jensen
2
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2
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1
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Journal of advertising
Journal of business research : JBR
220
International journal of advertising : the review of marketing communications
158
Journal of marketing communications
146
Journal of retailing and consumer services
129
NBER working paper series
114
Working paper / National Bureau of Economic Research, Inc.
113
International journal of advertising : the quarterly review of marketing communications
105
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
104
Journal of advertising research
101
NBER Working Paper
101
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Discussion paper / Centre for Economic Policy Research
82
Psychology & marketing
82
Journal of promotion management : JPM
77
Journal of promotion management : innovations in planning and applied research
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
International journal of industrial organization
70
Europäische Hochschulschriften / 5
69
SpringerLink / Bücher
69
Journal of marketing research : JMR
68
Marketing letters : a journal of research in marketing
68
Journal of advertising : official publication of the American Academy of Advertising
67
European journal of operational research : EJOR
66
Economics letters
62
Gabler Edition Wissenschaft
61
International journal of internet marketing and advertising : IJIMA
60
Journal of economic psychology : research in economic psychology and behavioral economics
60
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
Journal of economic behavior & organization : JEBO
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
54
CESifo working papers
53
European journal of marketing : EJM
52
Marketing : ZFP ; journal of research and management
48
The journal of product & brand management
48
The American economic review
43
Discussion paper / Tinbergen Institute
41
Discussion papers / CEPR
41
Marketing intelligence & planning
41
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
39
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ECONIS (ZBW)
56
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56
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1
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in
brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
2
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
3
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
4
Heading the right way? : the influence of motion direction in advertising on
brand
trust
Monahan, Lisa
;
Romero, Marisabel
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10012260468
Saved in:
5
Crafting extraordinary stories : decoding luxury
brand
communications
Gurzki, Hannes
;
Schlatter, Nadia
;
Woisetschläger, David
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10012201471
Saved in:
6
Sounds of green : how
brand
name sounds metaphorically convey environmental friendliness
Joshi, Pradnya
;
Kronrod, Ann
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012201581
Saved in:
7
Making ads stick : role of metaphors in improving advertising memory
Beard, Elizabeth
;
Henninger, Nicole M.
;
Venkatraman, Vinod
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 86-103
Persistent link: https://www.econbiz.de/10014575205
Saved in:
8
Introducing a model of automated
brand
-generated content in an era of computational advertising
Noort, Guda van
;
Himelboim, Itai
;
Martin, Jolie
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 411-427
Persistent link: https://www.econbiz.de/10012313116
Saved in:
9
Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic
brand
appeals and gender
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014233767
Saved in:
10
The effects of
brand
placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
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