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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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MO
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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KUL Working Paper
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
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Designing and communicating experience
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Advertising in new formats and media : current research and implications for marketers
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Breaking new ground in theory and practice
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Center for Economic Studies - Discussion papers
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Challenges in an age of dis-engagement
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Digital advertising : theory and research
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Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
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The role of emotions in advertising : a call to action
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10012201400
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