//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
150 erfolgreiche Werbeideen fü...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
169
Werbung
169
Consumer behaviour
41
Konsumentenverhalten
41
Advertising effects
22
Werbewirkung
22
Artificial intelligence
13
Künstliche Intelligenz
13
Brand management
12
Markenführung
12
Brand
10
Markenartikel
10
Fachzeitschrift
7
Influencer
7
Journal
7
Computational advertising
6
Consumers
6
Social Web
6
Social web
6
Verbraucher
6
Advertising industry
5
Brand image
5
Coronavirus
5
Creativity
5
Internet marketing
5
Kreativität
5
Markenimage
5
Online-Marketing
5
Personalisierung
5
Personalization
5
Werbewirtschaft
5
Frauen
4
Women
4
Asia
3
Asien
3
Bibliometrics
3
Bibliometrie
3
China
3
East Asia
3
Emotional branding
3
more ...
less ...
Online availability
All
Undetermined
152
Free
18
Type of publication
All
Article
169
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
170
Aufsatz in Zeitschrift
170
Aufsatzsammlung
1
Language
All
English
170
Author
All
Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Lou, Chen
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Matthes, Jörg
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
Cui, Yuanyuan
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Hudders, Liselot
2
Jain, Shailendra Pratap
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
Lee, Mi Hyun
2
Mathmann, Frank
2
Nelson, Michelle R.
2
Pelsmacker, Patrick de
2
Perkins, Andrew
2
Puzakova, Marina
2
more ...
less ...
Published in...
All
Journal of advertising
SpringerLink / Bücher
1,476
Journal of retailing and consumer services
715
Journal of business research : JBR
354
Gabler Edition Wissenschaft
336
Springer eBook Collection
324
Journal of retailing
321
Springer eBook Collection / Business and Economics
321
Europäische Hochschulschriften / 5
260
European journal of operational research : EJOR
246
Research
245
Journal of advertising research
238
The international review of retail, distribution and consumer research
232
International journal of retail & distribution management
227
International journal of advertising : the review of marketing communications
208
International journal of production economics
193
Lehrbuch
184
International journal of advertising : the quarterly review of marketing communications
183
Management science : journal of the Institute for Operations Research and the Management Sciences
173
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
148
Journal of marketing
130
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
125
NBER working paper series
125
European journal of marketing : EJM
110
essentials
106
NBER Working Paper
102
Gabler Research
98
International journal of retail and distribution management
98
Working paper / National Bureau of Economic Research, Inc.
98
Journal of historical research in marketing
93
Hamburger Schriften zur Marketingforschung
92
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
92
Psychology & marketing
91
International journal of industrial organization
90
Journal of promotion management : JPM
88
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Journal of marketing research : JMR
85
Ifo Schnelldienst
84
more ...
less ...
Source
All
ECONIS (ZBW)
170
Showing
1
-
10
of
170
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of competitors' store flyer advertisements on EDLP/high-low chain performance in a highly competitive retail market : GPS information and POS data approach in Japan
Kato, Ryo
;
Hoshino, Takahiro
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 569-587
Persistent link: https://www.econbiz.de/10012201508
Saved in:
2
Advertising in a media multitasking era : considerations and future directions
Duff, Brittany R. L.
;
Segijn, Claire M.
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10012201389
Saved in:
3
Expanding the agenda of research on product placement : a commercial intertext
Russell, Cristel Antonia
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10012201392
Saved in:
4
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
5
The role of emotions in advertising : a call to action
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10012201400
Saved in:
6
Uncharted territory in research on environmental advertising : toward an organizing framework
Matthes, Jörg
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10012201401
Saved in:
7
Future directions for advertising creativity research
West, Douglas C.
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10012201403
Saved in:
8
Exploring the role of culture in advertising : resolving persistent issues and responding to changes
Lee, Wei-Na
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 115-125
Persistent link: https://www.econbiz.de/10012201404
Saved in:
9
Research issues and needs at the intersection of advertising and public policy
Kees, Jeremy
;
Andrews, J. Craig
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 126-135
Persistent link: https://www.econbiz.de/10012201406
Saved in:
10
The key to 360-degree video advertising : an examination of the degree of narrative structure
Feng, Yang
;
Xie, Quan
;
Lou, Chen
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10012201408
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->