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Journal of advertising
UWO Department of Economics Working Papers
239
International journal of production economics
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Speaking up on Black Lives Matter : a comparative study of consumer reactions toward brand and influencer-generated corporate social responsibility messages
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Pugdeethosapol, …
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012802328
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A computer vision methodology to predict brand personality from image features
Peng, Yilang
;
Wen, Taylor Jing
;
Yang, Jing
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 626-638
Persistent link: https://www.econbiz.de/10015050211
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