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Journal of advertising
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Understanding advertising client-agency relationships in China : a multimethod approach to investigate guanxi dimensions and agency performance
Chu, Shu-Chuan
;
Cao, Yang
;
Yang, Jing
;
Mundel, Juan
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 473-494
Persistent link: https://www.econbiz.de/10012201492
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A computer vision methodology to predict brand personality from image features
Peng, Yilang
;
Wen, Taylor Jing
;
Yang, Jing
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 626-638
Persistent link: https://www.econbiz.de/10015050211
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