Narrow search
Showing 1 - 10 of 187
Cover Image
From purchasing exposure to fostering engagement : brand-consumer experiences in the emerging computational advertising landscape
Araujo, Theo; Copulsky, Jonathan R.; Hayes, Jameson L.; … - In: Journal of advertising 49 (2020) 4, pp. 428-445
Persistent link: https://www.econbiz.de/10012313117
Cover Image
Facing the "right" side? : the effect of product facing direction
Zhang, Yuli; Kwak, Hyokjin; Jeong, Haeyoung; Puzakova, … - In: Journal of advertising 48 (2019) 2, pp. 153-166
Persistent link: https://www.econbiz.de/10012201410
Cover Image
The image realism effect : the effect of unrealistic product images in advertising
Kim, B. Kyu; Choi, Jinhee; Wakslak, Cheryl J. - In: Journal of advertising 48 (2019) 3, pp. 251-270
Persistent link: https://www.econbiz.de/10012201432
Cover Image
Reviving and improving brand awareness as a construct in advertising research
Bergkvist, Lars; Taylor, Charles Raymond - In: Journal of advertising 51 (2022) 3, pp. 294-307
Persistent link: https://www.econbiz.de/10013362312
Cover Image
How and when personalized advertising leads to brand attitude, click, and WOM intention
De Keyzer, Freya; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of advertising 51 (2022) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10013362241
Cover Image
Looking up or down? : the effects of camera angle on evaluations of anthropomorphized products in advertisements
Xuan, Changchun; Chen, Rui; Lin, Shengdong; Huang, Hanyun - In: Journal of advertising 53 (2024) 4, pp. 530-548
Persistent link: https://www.econbiz.de/10015050204
Cover Image
Shared brand equity
Cornwell, T. Bettina; Humphreys, Michael S.; Kwon, Youngbum - In: Journal of advertising 52 (2023) 3, pp. 311-329
Persistent link: https://www.econbiz.de/10014305443
Cover Image
Celebrities as brand shields : the role of parasocial relationships in dampening negative consequences from brand transgressions
Eugene Cheng-xi Aw; Labrecque, Lauren I. - In: Journal of advertising 52 (2023) 3, pp. 387-405
Persistent link: https://www.econbiz.de/10014305452
Cover Image
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara; Campbell, Colin L. - In: Journal of advertising 50 (2021) 5, pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Cover Image
How consumers consume social media influence
Scholz, Joachim - In: Journal of advertising 50 (2021) 5, pp. 510-527
Persistent link: https://www.econbiz.de/10012802321