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The role of emotions in advertising : a call to action
Poels, Karolien; Dewitte, Siegfried - In: Journal of advertising 48 (2019) 1, pp. 81-90
Persistent link: https://www.econbiz.de/10012201400
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Using guilt and shame appeals from an Eastern perspective to promote bystander intervention : a study of mitigating domestic violence in India
La Ferle, Carrie; Muralidharan, Sidharth; Kim, Eunjin - In: Journal of advertising 48 (2019) 5, pp. 555-568
Persistent link: https://www.econbiz.de/10012201505
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It's written on your face : how emotional variation in Super Bowl advertisements influences ad liking
Jones, Niusha; Hamby, Anne - In: Journal of advertising 53 (2024) 3, pp. 463-472
Persistent link: https://www.econbiz.de/10014575299
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Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix; Seo, Yuri; Li, Loic Pengtao; Shi, Linsong - In: Journal of advertising 52 (2023) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
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Nostalgia and forestalgia : insights, evaluation, and implications for advertising and product typology
Barnwell, R. Wixel; Collier, Joel E.; Shanahan, Kevin J. - In: Journal of advertising 52 (2023) 2, pp. 193-210
Persistent link: https://www.econbiz.de/10014233793
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The effect of affect : an appraisal theory perspective on emotional engagement in narrative persuasion
Hamby, Anne; Jones, Niusha - In: Journal of advertising 51 (2022) 1, pp. 116-131
Persistent link: https://www.econbiz.de/10013362259