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Stronger together? : tourists' behavioral responses to joint brand advertising
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Viglia, Giampaolo
; …
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 525-539
Persistent link: https://www.econbiz.de/10012424306
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2
Inclusive advertising for a better world
Viglia, Giampaolo
;
Tsai, Wanhsiu Sunny
;
Das, Gopal
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 643-646
Persistent link: https://www.econbiz.de/10014422127
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