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The effects of brand placement disclosures in fiction
Avramova, Yana R.; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of advertising 51 (2022) 4, pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
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How and when personalized advertising leads to brand attitude, click, and WOM intention
De Keyzer, Freya; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of advertising 51 (2022) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10013362241