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Advertising
185
Werbung
185
Consumer behaviour
44
Konsumentenverhalten
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Brand management
25
Markenführung
25
Advertising effects
24
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196
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Eisend, Martin
9
Huh, Jisu
7
Lou, Chen
5
Rodgers, Shelly
5
Septianto, Felix
5
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Hudders, Liselot
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Thomas, Veronica L.
3
Araujo, Theo
2
Berlo, Zeph M. C. van
2
Bernritter, Stefan F.
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Fowler, Kendra
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Himelboim, Itai
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
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Journal of advertising
PharmacoEconomics
1,437
Journal of business research : JBR
764
MPRA Paper
652
Disease Management and Health Outcomes
608
NBER working paper series
603
The journal of brand management : an international journal
565
NBER Working Papers
425
Working paper / National Bureau of Economic Research, Inc.
413
SpringerLink / Bücher
411
IZA Discussion Papers
400
NBER Working Paper
400
The journal of product & brand management
391
Journal of retailing and consumer services
346
CESifo Working Paper
328
Working Paper
320
CESifo working papers
313
Discussion paper series / IZA
311
Journal of advertising research
293
Economics Papers from University Paris Dauphine
269
Applied Health Economics and Health Policy
252
International journal of advertising : the review of marketing communications
252
Journal of marketing communications
235
IZA Discussion Paper
233
CEPR Discussion Papers
223
International journal of advertising : the quarterly review of marketing communications
218
CESifo Working Paper Series
216
European journal of marketing : EJM
191
European Journal of Marketing
190
Working paper
182
Journal of advertising : official publication of the American Academy of Advertising
179
Management science : journal of the Institute for Operations Research and the Management Sciences
178
CSIL reports
175
Tinbergen Institute Discussion Papers
174
International journal of industrial organization
170
Journal of Product & Brand Management
169
Psychology & marketing
161
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
160
Journal of marketing
158
Tinbergen Institute Discussion Paper
157
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ECONIS (ZBW)
196
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196
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1
Measuring the role of uniqueness and consistency to develop effective
advertising
Mafael, Alexander
;
Raithel, Sascha
;
Taylor, Charles Raymond
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
Saved in:
2
Brands expressing compassion and care through
advertising
Ertimur, Burçak
;
Coskuner-Balli, Gokcen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 230-239
Persistent link: https://www.econbiz.de/10012607892
Saved in:
3
Branding rhetoric in times of a global pandemic : a text-mining analysis
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 240-252
Persistent link: https://www.econbiz.de/10012607893
Saved in:
4
Advertising
during COVID-19 : exploring perceived brand message authenticity and potential psychological reactance
Shoenberger, Heather
;
Kim, Eunjin
;
Sun, Yuan
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 253-261
Persistent link: https://www.econbiz.de/10012607894
Saved in:
5
Promoting mask-wearing in COVID-19 brand communications : effects of gain-loss frames, self- or other-interest appeals, and perceived risks
Jiang, Mengtian
;
Dodoo, Naa Amponsah
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 271-279
Persistent link: https://www.econbiz.de/10012607898
Saved in:
6
Automatically detecting image-text mismatch on instagram with deep learning
Ha, Yui
;
Park, Kunwoo
;
Kim, Su Jung
;
Joo, Jungseock
; …
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10012483693
Saved in:
7
Transcendent brand activism
advertising
: explicating the roles of color and message framing in
advertising
effectiveness
Zhou, Xuan
;
Lou, Chen
;
Huang, Xun Irene
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10014575219
Saved in:
8
Navigating relationship norms : an exploration of how content strategies improve brand valuation over time
Chen, Qimei
;
He, Yi
;
Hu, Miao
;
Kim, Jaisang
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10012313120
Saved in:
9
Branding co-creation with consumer-generated
advertising
: effect on creators and observers
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014233714
Saved in:
10
Dynamic luxury
advertising
: using lifestyle versus functional advertisements in different purchase stages
Ma, Jingjing
;
Mo, Zichuan
;
Zhao, Yuanjie
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10014233723
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