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Advertising
185
Werbung
185
Consumer behaviour
42
Konsumentenverhalten
42
Advertising effects
24
Werbewirkung
24
Brand management
14
Markenführung
14
Artificial intelligence
13
Künstliche Intelligenz
13
Brand
12
Markenartikel
12
Influencer
9
Marketing
8
Social Web
8
Social web
8
Fachzeitschrift
7
Journal
7
Computational advertising
6
Internet marketing
6
Online-Marketing
6
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5
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5
Bibliometrie
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Brand image
5
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5
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5
Creativity
5
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Markenimage
5
Verbraucher
5
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5
Frauen
4
Personalisierung
4
Personalization
4
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4
Women
4
Zielgruppe
4
Asia
3
Asien
3
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Undetermined
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22
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193
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194
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194
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1
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English
194
Author
All
Eisend, Martin
9
Huh, Jisu
7
Septianto, Felix
6
Hudders, Liselot
5
Rodgers, Shelly
5
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Seo, Yuri
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Chen, Qimei
2
Coleman, Catherine A.
2
De Jans, Steffi
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
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Published in...
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Journal of advertising
European Journal of Marketing
579
SpringerLink / Bücher
451
Journal of business research : JBR
338
Journal of advertising research
242
Journal of Consumer Marketing
237
Marketing Intelligence & Planning
234
International journal of advertising : the review of marketing communications
215
Journal of Food Distribution Research
208
International journal of advertising : the quarterly review of marketing communications
191
Journal of advertising : official publication of the American Academy of Advertising
176
Journal of marketing communications
174
Europäische Hochschulschriften / 5
155
Management Science
147
European journal of marketing : EJM
142
Springer eBook Collection
139
Management science : journal of the Institute for Operations Research and the Management Sciences
136
Journal of Agricultural and Applied Economics
131
Industrial marketing management : the international journal for industrial and high-tech firms
130
Young Consumers
130
International Marketing Review
127
Journal of Product & Brand Management
120
The Bottom Line
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
111
Strategic Direction
111
Journal of historical research in marketing
110
Journal of marketing
109
MPRA Paper
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Springer eBook Collection / Business and Economics
98
International Food and Agribusiness Management Review
94
Journal of marketing management : MM
92
Journal of promotion management : JPM
92
International Journal of Bank Marketing
88
Journal of business ethics : JOBE
87
Lehrbuch
83
NBER working paper series
82
Economics Papers from University Paris Dauphine
81
Journal of macromarketing : examining the interactions among markets, marketing, and society
81
Journal of marketing education : JME
81
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ECONIS (ZBW)
194
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1
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10
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194
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date (oldest first)
1
A meta-analysis into multiscreening and
advertising
effectiveness : direct effects, moderators, and underlying mechanisms
Segijn, Claire M.
;
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
3
,
pp. 313-332
Persistent link: https://www.econbiz.de/10012201444
Saved in:
2
When the medium is the message : a meta-analysis of creative
media
advertising
effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
3
Strategies and tools to enhance the use of dynamic audiovisual stimuli in academic
advertising
research
Hamby, Anne
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 633-642
Persistent link: https://www.econbiz.de/10014339497
Saved in:
4
Selling feminism : how female empowerment campaigns employ postfeminist discourses
Windels, Kasey
;
Champlin, Sara
;
Shelton, Summer
; …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012201575
Saved in:
5
The impact of user-generated content and traditional
media
on customer acquisition and retention
You, Ya
;
Joshi, Amit M.
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 213-233
Persistent link: https://www.econbiz.de/10012260459
Saved in:
6
Product placement in mass
media
: a review and bibliometric analysis
Guo, Fu
;
Ye, Guoquan
;
Hudders, Liselot
;
Lv, Wei
;
Li, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012201417
Saved in:
7
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
8
How consumers consume social
media
influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
9
Influencer celebrification : how social
media
influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
10
Multifaceted influencers : toward a new typology for influencer roles in
advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
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