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Explaining MNC profitability : country-specific, industry-specific and country-industry interactive influences
Brouthers, Lance Eliot - In: Management international review : mir ; journal of … 38 (1998) 4, pp. 345-361
Persistent link: https://www.econbiz.de/10001251872
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Unintended effects of a domestic violence campaign
Keller, Sarah N.; Wilkinson, Timothy J.; Otjen, A. J. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 53-67
Persistent link: https://www.econbiz.de/10008860330
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Isomorphic pressures, peripheral product attributes and emerging market firm export performance
Brouthers, Lance Eliot; O'Donnell, Edward; Keig, Dawn L. - In: Management international review : mir ; journal of … 53 (2013) 5, pp. 687-710
Persistent link: https://www.econbiz.de/10010198054