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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~language:"eng"
~subject:"Forschung"
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Advertising
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Berry, Christopher
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Journal of advertising : official publication of the American Academy of Advertising
Research policy : policy, management and economic studies of science, technology and innovation
122
Working paper / National Bureau of Economic Research, Inc.
116
NBER working paper series
107
NBER Working Paper
89
Technological forecasting & social change : an international journal
44
Discussion paper / Centre for Economic Policy Research
39
Working paper
36
R & D management
34
SpringerLink / Bücher
28
Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences
27
Journal of business research : JBR
26
Critical perspectives on accounting : an international journal for social and organizational accountability
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Industrial and corporate change
25
EUR
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Edward Elgar E-Book Archive
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Applied economics
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The American economic review
20
The real life guide to accounting research : a behind the scenes view of using qualitative research methods
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Working paper series / United Nations University, UNU-MERIT
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CESifo working papers
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International journal of project management : the journal of The International Project Management Association
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The journal of technology transfer
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Discussion paper series / IZA
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Economics of innovation and new technology
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Organizational research methods : ORM
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Discussion paper
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International journal of technology management : IJTM
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Performance and structures of the German science system ...
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FAO fisheries technical paper
15
Nota di Lavoro
15
Project management journal : PMJ
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Technology analysis & strategic management
15
Research methodology in strategy and management
13
Studie zum deutschen Innovationssystem
12
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of product innovation management : an international publication of the Product Development & Management Association
12
Emerging nanotechnology power : nanotechnology R&D and business trends in the Asia Pacific Rim
11
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
How researchers respond to replication requests revisited
Abernethy, Avery M.
;
Keel, Astrid L.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 13-18
Persistent link: https://www.econbiz.de/10011453835
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2
Methodological issues in advertising research : current status, shifts, and trends
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 2-20
Persistent link: https://www.econbiz.de/10011686440
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3
Qualitative research in advertising
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 36-47
Persistent link: https://www.econbiz.de/10011686457
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4
Navigating the complexities of grounded theory research in advertising
Goulding, Christina
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10011686461
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5
Methodological guidelines for advertising research
Rossiter, John R.
;
Percy, Larry
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10011686469
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6
Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011686471
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7
A practical guide to experimental advertising research
Vargas, Patrick T.
;
Duff, Brittany R. L.
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011686472
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8
Methodological issues in cross-linguistic and multilingual advertising research
Weijters, Bert
;
Puntoni, Stefano
;
Baumgartner, Hans
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 115-128
Persistent link: https://www.econbiz.de/10011686482
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9
Bridging design and behavioral research with variance-based structural equation modeling
Henseler, Jörg
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 178-192
Persistent link: https://www.econbiz.de/10011686519
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10
Common method variance in advertising research : when to be concerned and how to control for it
Malhotra, Naresh K.
;
Schaller, Tracey King
;
Patil, Ashutosh
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 193-212
Persistent link: https://www.econbiz.de/10011686522
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