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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Carlson, Les"
~subject:"Werbewirkung"
~subject:"Werbung"
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The Journal of Advertising : historical, structural, and brand equity considerations
Carlson, Les
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 80-84
Persistent link: https://www.econbiz.de/10010503333
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