//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Cavusgil, S. Tamer"
~person:"Gao, Gerald Yong"
~person:"Hung, Kineta"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
ARTICLES - The Impact of Order...
Similar by person
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
China
1
Confidence
1
Consumer behaviour
1
Credibility
1
Glaubwürdigkeit
1
Internet marketing
1
Konsumentenverhalten
1
Online-Marketing
1
Social Web
1
Social web
1
Vertrauen
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Cavusgil, S. Tamer
Gao, Gerald Yong
Hung, Kineta
Tse, David K.
3
Gu, Flora Fang
1
Lee, Wei-Na
1
Li, Stella Yiyan
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
International business review : the official journal of the European International Business Academy
2
Journal of international marketing
2
Management international review : mir ; journal of international business
2
International Business Review
1
International marketing review
1
Journal of International Business Studies
1
Journal of advertising
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Interpersonal trust and platform credibility in a Chinese multibrand online community : effects on brand variety seeking and time spent
Hung, Kineta
;
Li, Stella Yiyan
;
Tse, David K.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 99-112
Persistent link: https://www.econbiz.de/10009302697
Saved in:
2
IMPROVING MEDIA DECISIONS IN CHINA: A Targetability and Cost-Benefit Analysis
Hung, Kineta
;
Gu, Flora Fang
;
Tse, David K.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10008116839
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->