//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Eisend, Martin"
~person:"Ellenrieder, Peter"
~person:"Herrmann, Andreas"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Market and marketing analysis...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
2
Empirical method
2
Empirische Methode
2
Forschungsdaten
2
Market research
2
Marktforschung
2
Research data
2
Statistical error
2
Statistischer Fehler
2
Werbung
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
2
Author
All
Eisend, Martin
Ellenrieder, Peter
Herrmann, Andreas
Franke, George R.
2
Leigh, James H.
2
Abernethy, Avery M.
1
Keel, Astrid L.
1
Kerr, Gayle
1
Lings, Ian
1
Schultz, Don E.
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Gabler-Lehrbuch
10
Conjoint measurement : methods and applications
3
Lehrbuch
3
SpringerLink / Bücher
3
European Advertising Academy
2
Journal of business economics : JBE
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Advances in advertising research
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Business/Economics
1
Conjoint measurement : methods and applications ; with 91 tables
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Electronic Services
1
Finanzwirtschaft
1
Gabler Lehrbuch
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of public policy & marketing
1
Lehrbuch / Bachelor geeignet!
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Psychology & marketing
1
Research
1
Springer eBook Collection
1
Springer eBook Collection / Business and Economics
1
Springer eBooks / Business and Management
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
2
Reinquiries in advertising research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->