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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Eisend, Martin"
~person:"Ellenrieder, Peter"
~person:"Herrmann, Andreas"
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Journal of advertising : official publication of the American Academy of Advertising
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Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
2
Reinquiries in advertising research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
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