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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Kumar, Anand"
~subject:"Werbewirkung"
~subject:"Werbung"
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Journal of advertising : official publication of the American Academy of Advertising
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Contextual and competitive interference : inhibition or facilitation?
Kumar, Anand
;
Besharat, Ali
;
Lindsey, Charles
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 228-243
Persistent link: https://www.econbiz.de/10010408869
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