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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
The journal of media economics
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Journal of Media Economics
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Telecommunications Policy
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JMM : the international journal on media management
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International journal on media management : JMM
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Economic impacts of the 1996 Telecommunications Act
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Handbook of social media management : value chain and business models in changing media markets
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Does Advertising Clutter Have Diminishing and Negative Returns?
Ha, Louisa
;
Litman, Barry R.
- In:
Journal of advertising : official publication of the …
26
(
1997
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10008122866
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