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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Miracle, Gordon E.
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Choi, Yung Kyun
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Taylor, Charles R.
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Journal of advertising : official publication of the American Academy of Advertising
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Annual Conference on marketing management
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European Journal of Marketing
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European journal of marketing : EJM
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Handbook of advertising management
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International Marketing Review
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Journal of international marketing
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Michigan International Business Studies, Bureau of Business Research, Graduate School of Business Administration, the University of Michigan
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New directions in international advertising research
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The multinational enterprise in transition : selected readings and essays
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The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials
Taylor, Charles R.
;
Miracle, Gordon E.
;
Wilson, R.Dale
- In:
Journal of advertising : official publication of the …
26
(
1997
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10008122868
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2
THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES: A Cross-Cultural and Individual-Level Analysis
Choi, Yung Kyun
;
Miracle, Gordon E.
- In:
Journal of advertising : official publication of the …
33
(
2004
)
4
,
pp. 75-88
Persistent link: https://www.econbiz.de/10008127840
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