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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Emotionale Werbung
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Advertising
170
Werbung
170
Advertising effects
129
Werbewirkung
129
Psychology of advertising
48
Werbepsychologie
48
Consumer behaviour
43
Konsumentenverhalten
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Eisend, Martin
9
Chang, Chingching
8
Dahlén, Micael
6
Nelson, Michelle R.
6
Kees, Jeremy
5
Muehling, Darrel D.
5
Rosengren, Sara
5
Carlson, Les
4
Puntoni, Stefano
4
Sheehan, Kim Bartel
4
Yoon, Hye Jin
4
Yoon, Sukki
4
Ashley, Christy
3
Baek, Tae Hyun
3
Berry, Christopher
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Burton, Scot
3
Choi, Yung Kyun
3
Ford, John B.
3
Franke, George R.
3
Huh, Jisu
3
Kareklas, Ioannis
3
Kim, Jooyoung
3
Laczniak, Russell N.
3
Pelsmacker, Patrick de
3
Reid, Leonard N.
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Sasser, Sheila L.
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Stafford, Marla Royne
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Taylor, Charles Raymond
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An, Soontae
2
Belk, Russell W.
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Capella, Michael L.
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Carlson, Jeffrey R.
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Koslow, Scott
2
Kwak, Hyokjin
2
LaTour, Kathryn A.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
425
Journal of advertising research
269
International journal of advertising : the review of marketing communications
223
Journal of retailing and consumer services
210
International journal of advertising : the quarterly review of marketing communications
200
International journal of hospitality management
189
Journal of advertising
185
Psychology & marketing
180
Journal of marketing communications
173
European Journal of Marketing
145
Journal of business ethics : JOBE
142
Journal of Consumer Marketing
136
Journal of economic psychology : research in economic psychology and behavioral economics
136
Journal of consumer research : JCR ; an interdisciplinary bimonthly
134
SpringerLink / Bücher
134
Journal of marketing research : JMR
114
European journal of marketing : EJM
106
Tourism management : research, policies, practice
106
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
104
Journal of promotion management : JPM
102
Journal of marketing
98
Management science : journal of the Institute for Operations Research and the Management Sciences
96
NBER working paper series
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Journal of promotion management : innovations in planning and applied research
83
Young Consumers
83
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
International journal of internet marketing and advertising : IJIMA
77
European journal of operational research : EJOR
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
NBER Working Paper
73
Journal of historical research in marketing
72
Working paper / National Bureau of Economic Research, Inc.
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
Marketing Science
69
Marketing letters : a journal of research in marketing
68
Marketing : ZFP ; journal of research and management
67
Journal of economic behavior & organization : JEBO
66
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ECONIS (ZBW)
212
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212
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1
Commercials as context for other commercials : threat or opportunity?
Poncin, Ingrid
;
Derbaix, Christian
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 33-49
Persistent link: https://www.econbiz.de/10003892005
Saved in:
2
Emotional information management and responses to emotional appeals
Taute, Harry A.
;
McQuitty, Shaun
;
Sautter, Elise Pookie
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 31-43
Persistent link: https://www.econbiz.de/10009302702
Saved in:
3
The influence of repetitive health messages and sensitivity to fluency on the truth effect in
advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
Saved in:
4
Responsibility and brand
advertising
in the alcoholic beverage market : the modeling of normative drinking behavior
Ringold, Debra Jones
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 127-141
Persistent link: https://www.econbiz.de/10003708191
Saved in:
5
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
6
Advertising
-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
7
Advertising
as unfavorable self-presentation : the dirty laundry effect
Thomas, Tandy Chalmers
;
Trump, Rebecca K.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 58-70
Persistent link: https://www.econbiz.de/10010503336
Saved in:
8
Gender roles and humor in
advertising
: the occurrence of stereotyping in humorous and nonhumorous
advertising
and its consequences for
advertising
effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
9
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10009536710
Saved in:
10
Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
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